The Backbone of the Economy
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In the beginning was the logos
The logo is the alpha and the omega. It is the beginning and the end. It is the image that you want seared into costumer's mind when they think quality, excellence and reliability. The logo is the flag of your corporate nation. You must honor it and continuously increase it's cachet with excellence and dedication.
Logos samples, various industries, 2004-Present.
The genesis of my love and appreciation for the small business starts at Creative Brand Advertising. I had a front seat, since 2004, to the struggles and the triumphs. To the courage and determination it takes to make it work. To defy the odds and sacrifice. This is where I learned to take ownership whilst not being the owner myself.
To bend, yet not break is the true strength of the American small business.
Complete rebrand, 2013.
Logo and corporate identity.
Avoid corporate identity (crisis)
The cohesiveness of your corporate identity says a lot about your company. You may have a great service or product, but if your branding isn't on the same page through various media, your book may get judged by it's cover. Corporate identity crisis runs rampant in small business. Rest on my chaise longue while I do the rest.
Branding samples, 2004-Present.
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