Corporate America
I had to learn to swim in the deep end as soon as I graduated. Since 2004 I've had the fortune to work with large brands with great products. Working for a small agency forces you to stretch your design comfort zones and expand you creative horizons. My work and experience spans a variety of capabilities and mediums. Although creating designs and campaigns for large corporations can be restrictive due to the bureaucratic process, it gives valuable insight into the inner workings of great success.
Client brands , 2004-Present.
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For many products, the package is the only form of advertising they will have. Many packages I've designed were based on an existing architecture which is common place while working for a large corporation. However, I've been fortunate enough to create and coordinate the creation of new packaging architecture.
New packaging architectures samples , 2004-Present.
The whole package
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In my opinion, there's nothing quite as fulfilling as developing a cohesive campaign. Internally, they are effective in reinforcing the company's culture. Externally, campaigns give your product or service a higher success rate with focused and consistent communication.
Sandoz culture campaign , 2011.
No pain, no campaign
Oster Thanksgiving Campaign, 2016.
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Draw some attention
Whether it's an animated web banner or a point of sale display, the main goal is always to grab a potentials costumers fleeting attention. A few seconds of their time can positively contribute to your bottom line.
Conceptualized, designed and/or coded, 2004-present.
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It's not all fun and games
It might not be the most glamorous part of designing, but in many cases it could be the most important. Instruction manuals, site maps, technical illustrations help your costumers get to where they need to be with your product or service. Attention to detail, skill and patience are key to successfully executing these much needed elements.
Illustration and layout, 2004-present.